Privacy Policy

This page explains how Phumpanya Lab collects, uses, and looks after personal information. We keep things straightforward and only ask for what we genuinely need.

Last updated: June 2026

1. Who We Are

Phumpanya Lab is an online AI development school based in Phitsanulok, Thailand. Our registered address is 71 Naresuan Road, Mueang, Phitsanulok 65000. You can reach us at [email protected] or by phone at +66 74 638 052.

We are the data controller for the personal information you share with us when using our website or enrolling in a course.

2. What Information We Collect

We collect only what is needed to provide our courses and respond to your enquiries:

  • Contact details — your name, email address, and phone number when you submit an enquiry or enrolment form.
  • Course-related information — your learning progress, assignment submissions, and mentor feedback within a course.
  • Technical data — browser type, approximate location (country or city level), pages visited, and time on site, collected via analytics tools.
  • Communication records — emails or messages you exchange with our team or mentors.

We do not collect sensitive personal data such as identification numbers, financial details, or health information.

3. How We Use Your Information

The personal information we hold is used to:

  • Respond to your questions and enquiries in a timely way.
  • Process your course enrolment and manage your access to learning materials.
  • Deliver mentor feedback and course communications during your study period.
  • Improve our website and course content based on aggregated usage patterns.
  • Send you occasional updates about new courses or relevant announcements, only if you have opted in.

We do not use your information for automated profiling or decisions that affect you without human review.

4. Legal Basis for Processing

We rely on the following grounds to process your data:

  • Contract — to fulfil our obligations when you enrol in a course.
  • Legitimate interests — to improve our services and respond to enquiries, where these interests are not overridden by your rights.
  • Consent — for optional marketing communications, which you may withdraw at any time.

5. Cookies and Tracking

Our website uses cookies and similar technologies to understand how visitors use the site. This includes analytics tools such as Google Analytics. You can manage your cookie preferences using the consent banner shown when you first visit the site, or at any time through our Cookie Policy page.

We do not use cookies to serve third-party advertising.

6. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share data with:

  • Service providers — such as email delivery platforms or analytics tools, who act under our instructions and are bound by data processing agreements.
  • Mentors and instructors — only the details needed to support your learning experience.
  • Legal authorities — where required by Thai law or a legitimate legal process.

7. Data Retention

We keep your personal data for as long as your course access is active, plus a reasonable period afterward for administrative and legal purposes — typically no longer than three years after your last interaction with us. Analytics data is retained in aggregated form only.

8. Your Rights

You have the right to:

  • Access a copy of the personal data we hold about you.
  • Ask us to correct inaccurate or incomplete information.
  • Request deletion of your data where there is no overriding legal reason to keep it.
  • Withdraw consent for optional communications at any time.
  • Lodge a concern with the relevant data protection authority in Thailand.

To exercise any of these rights, please contact us at [email protected]. We will respond within a reasonable time and at no charge.

9. Data Security

We take reasonable technical and organisational steps to protect your information against unauthorised access, loss, or misuse. Our website uses HTTPS. Access to personal data is limited to team members who need it to carry out their role.

No online transmission is entirely without risk, but we aim to keep your data as secure as is practical.

10. Children

Our courses are intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a minor has submitted information to us, please contact us and we will remove it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page occasionally.

12. Contact

If you have any questions about this Privacy Policy or how we handle your data, please get in touch:

  • Email: [email protected]
  • Phone: +66 74 638 052
  • Address: 71 Naresuan Road, Mueang, Phitsanulok 65000, Thailand